Automotive Seat System Design

As an independent seat system business segment, we focus on the full-process design of whole-vehicle seat assemblies and surrounding systems. From styling design to engineering structure, from comfort experience to safety performance, we provide integrated seat innovation solutions for passenger and commercial vehicles.

Automotive Seat System Design Automotive Seat System Design Details

Seat Styling Design

From styling trends, fabric textures to stitching details, creating a seat image that combines brand recognition and comfortable visuals, enhancing cockpit premium feel.

Frame & Structure Engineering

Optimizing seat frame layout, slide rail mechanism and recliner systems, achieving lightweight and compact design while meeting strength and safety standards.

Comfort & Ergonomics

Based on driving posture and body pressure distribution research, optimizing foam hardness, surface support and adjustment range, providing excellent comfort for long-distance driving.

Safety System Design

Integrating seatbelt buckles, side airbag layout, active headrests and child seat anchorages, ensuring seats meet stringent safety regulations in crash scenarios.

Smart Seat Integration

Integrating seat heating/ventilation/massage, memory adjustment, posture sensing and touch interaction, providing high-value seat experiences for intelligent connected vehicles.

Lightweight & Sustainability

Applying high-strength steel, aluminum alloy, engineering plastics and eco-friendly fabrics, reducing seat weight while maintaining performance, helping vehicle energy consumption optimization.